In an electrifying finale that lit up screens across Africa, Opeyemi Ayanwale, popularly known as Imisi, has been crowned the winner of Big Brother Naija Season 10 (10/10).
The 23-year-old fashion designer from Oyo State walked away with a ₦150 million grand prize, including ₦80 million in cash, a brand-new SUV, and other luxury gifts, officially presented to her in Lagos on Monday, October 7, 2025.
A Bold and Authentic Personality
Imisi stood out from the very beginning of the show for her authenticity, charm, and fearless personality. The young designer, who studied at Yaba College of Technology, quickly became a fan favorite due to her confidence and emotional intelligence.
She described herself as “real, expressive, and unapologetically bold,” a description that matched her vibrant stay in the Big Brother house. Known for narrating events and diffusing tension with humor, Imisi earned the nickname “The Voice of the House.”
“I came to Big Brother Naija to be myself not perfect, just real. I’m grateful to everyone who believed in me,” she said moments after being declared winner.
How Imisi Won BBNaija Season 10
This year’s edition, themed “10/10”, began on July 26, 2025, featuring 29 housemates competing for fame, love, and fortune over 72 days.
Despite being nominated for eviction several times, Imisi survived week after week through strong fan support, strategic gameplay, and her ability to connect emotionally with viewers.
In the grand finale, she triumphed over finalists Dede, Lulu, Tari, and Veezy, securing her spot as the ultimate champion of BBNaija Season 10.
Her win also makes her one of the few female housemates to take home the coveted BBNaija title a major milestone in the show’s history.
From Fashion Designer to Reality TV Star
Before entering the Big Brother house, Imisi was already pursuing her passion for fashion design. She reportedly runs a small fashion brand and hopes to use her new platform to expand her business and inspire other young creatives.
Friends describe her as hardworking, confident, and full of life qualities that resonated strongly with the BBNaija audience.
With her newfound fame, Imisi is expected to explore opportunities in entertainment, acting, fashion, and brand influencing. Several major Nigerian brands have already expressed interest in endorsement deals with the new star.
Fans Celebrate a Well-Deserved Victory
Moments after her win was announced by host Ebuka Obi-Uchendu, social media erupted with excitement. The hashtag #ImisiTheWinner trended for hours on X (formerly Twitter) and Instagram as fans celebrated her resilience and growth throughout the season.
“Imisi deserved this win. She played the game smartly, stayed authentic, and entertained us every week,” one fan posted.
Her supporters known collectively as the Imisi Nation have also launched an online campaign encouraging brands to collaborate with her as a BBNaija ambassador.
What’s Next for Imisi
As she begins her post-BBNaija journey, Imisi has promised to remain true to herself and use her platform to empower others.
“This victory is for everyone who believes in authenticity and hard work. I want to show that your story, no matter where it starts, is valid,” she said during the prize presentation ceremony.
Industry experts predict that with her charisma and talent, Imisi is set to become one of Nigeria’s most influential reality TV personalities in the coming year.
