Goodearth Hot Peppe, from the stables of Goodearth Foods, has clinched the Indigenous Naija Spice of the Year award at the 13th Marketing Edge Awards, themed “Excellence Beyond Borders,” held recently in Lagos.
The recognition set Goodearth Hot Peppe apart from competitors in its category and sparked excitement across Nigeria’s growing food and spice industry. It reaffirmed that local brands can successfully compete on global standards when supported by strong infrastructure and a steadfast commitment to quality.
According to a statement from the company, the award represents far more than a symbolic achievement.
“It validates years of meticulous planning, substantial investment, and an uncompromising dedication to producing world-class spices from Nigerian soil,” the statement read. “The brand’s success demonstrates that indigenous producers can meet international standards while preserving authentic local character.”
Goodearth Foods noted that the honour underscores its success in redefining the perception of Nigerian spices, transforming them from everyday commodities into premium-quality products that meet global food safety standards.
Behind Goodearth Hot Peppe’s success is Goodearth Foods, a dynamic and forward-looking company powered by a team of seasoned professionals with deep expertise in the spice industry. This experience, the company explained, has been strategically leveraged to help partners and communities across the region create better food products in a natural, responsible, and sustainable manner.
“What sets Goodearth Foods apart is its integrated approach to quality management,” the company added. “By controlling the entire value chain from farm to factory the company ensures excellence at every production stage.”
The award, according to the company, highlights Goodearth Hot Peppe’s excellence across multiple dimensions, including product quality, processing standards, sustainability, community impact, and innovation.
“This recognition cements Goodearth Hot Peppe’s status as a trailblazer in Nigeria’s spice industry, setting new benchmarks for indigenous brands aspiring to achieve global relevance,” the statement concluded.
